1. Film Media in context
How does the industry promote the film to audiences using: Print
media, Broadcast media and E-media?
- Hunger games catching fire had different ways of promoting the
film for example through billboards, poster magazine reviews/articles, magazine
adverts and many more. Audiences are able to read the narrative of the movie
which forms them that it’s a new movie. Moreover, audiences can get reviews
from critics from expects. Social media is another massive factor that Hunger
Games used for instance Instagram where they post exclusive pictures and as
Instagram is a widely used social media it would attract a lot of audiences.
Now look at each platform individually: What are the key issues
and changes taking place in each platform?
- E-mail is hard to police (piracy) as more and more people are
bombarded with lots of information through different things such as social
media sites such as Facebook, Twitter and Instagram which is intended to
increase audience participation by providing user generated content like
hashtags to make topics to do with Hunger Games catching fire trend to make it
more aware to people.
- Print media is facing major changes as it is not as instant like
E media and also, another major challenge that E-media is free whereas print
media is more expense.
- Broadcast media such as TV are becoming less dictated by
scheduling such as Sky+. There is an increase in more and more specialist
channels that provide interview or films to audiences (sky movies) and also
face tough competition from the likes of YouTube and Netflix.
How is each platform responding and adapting to these issues and
changes?
- The platforms Print, Broadcast and E-media have been affected
which has caused them to adapt to these issues as it is modern technology that
audiences would preferable use nowadays. Audience behaviour has changes during
time as they would want things to be convenient and want to use social media as
much as possible as they are exposing to it every day.
2. How are texts in the three platforms constructed?
How is the film promoted through: Print, Broadcasting and E-media?
- The movie is promoted by the posters on billboards and bus
shelters, magazines reviews and articles, adverts and many other ways. This
allows the audience to read the narrative of the movie which gives the latest
news about the movie. The audience can understand the concept of the movie and the
review and opinions people have made the movie weather there’s enough for them
to watch the movie or not.
Now look at each platform individually: What type of media
language does the platform use? Identify the codes and conventions of that
platform?
- A print media provides the audience a review of the film which
would provide information about the narrative, cast and certificate etc. and
many reviews usually include an interview of the main stars of the movie.
Moreover, reviews from critics enables for audiences to read reactions from
expect to help aid audiences decide if they want to watch the movie or not.
There are also other print media such as broadsheet newspapers, tabloids,
specialists film, biography etc. all examples of print are intended to target
different audiences such as a tabloid/magazine would be read by a much younger
audience as it has lots of pictures and topics to please them whereas an older
audience would prefer to read a broadsheet newspaper with less images more
text.
- E-media such as Twitter and Facebook consist of interaction with
range of video clips, competitions and articles and the purpose of these are to
target people between the ages of 15 - 36 years old. Lastly, Broadcast media is
another way to promote the film through TV and radio interviews and theses
usually offer exclusive interviews alongside lips for the film to attract the audience’s
attention. The audience can access to music radio, commercials, radio talks
etc. about the film and director which allows the audience again to know about
the narrative of the film, cast and certificate etc., therefore the audience
would be interested to watch it.
Now think of how the film is being promoted across the three
platforms: what are the similarities? What are the differences?
- Hunger Games catching fire is promoted in different ways by
three platforms broadcast, E-media and print thus all these platforms attract a
certain target audience to attracted to the movie. All three platforms reach
out to a large audience as there are many media platform examples for the
audience to look at and be informed about.
3. How do audiences access the text across the three platforms?
Who are the films target audience (s) and how do you know? How is
the film promoted to its target audience (s) through: Print, Broadcast and
E-media?
- The target audience for Hunger Games catching fire would be
males as the film contains lots of violence and strong language however, the
film will be also targeted towards females as they films contain attracting
males creating the male gaze and also that the main actor is a female. The age
group that would be targeted is 16 - 40 years old as it contains violence and content of a 16
certificate but the producers of Hunger Games know that audiences as young as
11 will watch the movie weather in cinema or DVD blu ray.
- The movie is promoted to the attended audience through the three
platforms E-media, broadcast and print.
The print media promoted the movie to audiences by putting up posters of
the movie on billboard and bus
stops shelters which audiences can see
on a daily bases. E-media promoted the movie such as Facebook and Twitter
updating audiences on the latest news about the movie. Lasting, Broadcast media
suchhttp://www.reuters.com/article/2014/04/15/us-mtvmovieawards-idUSBREA3D03S20140415
from MTV about how Hunger Games catching fire sweeps MTV movie awards and also
MTV attract audience is teenagers and young adults which is the same as Hunger
Games catching fire.
Now look at each platform individually:
- The E-media platform reaches the audiences of people between 15
- 36 years of age as they are in touch with the internet on a daily bases such as
Twitter and this is beneficial as they have a Twitter page for them to follow.
Print media reaches an older audience as posters are normally on billboards
near busy roads and to attract people who drive past it. lastly, broadcast
media such as interview with MTV would attract people between the ages of 15-36
which the primary audience that Hunger games catching fire is trying to target.
- These platforms allow audiences to participate and interact with
the film for example lions gate announced that it would give 12 super fans the
opportunity to have their names on the movie credits. Moreover, audiences can twitter
about the movie using hash tags "#" or post on Facebook about the
movie. Lastly, broadcast such as interviews with characters as audiences can submit
questions to be asked to the characters.
Now think of how the producers are communicating with audiences
across the three platforms:
-The producers are communicating with the audience across the
three platforms print E-media and broadcast, by informing, entertaining and for
social networking. Print is targeted to the audience by informing,
entertaining, escapism and social interactions, broadcast would be also to
inform the audience, entertain and escapism and lastly E-media is also to
entertain, informing, escapism and to attract social interaction.
Audience theories you could research and apply Hunger Games
catching firing case study.
- The psycho graphics group that this film would appeal to are
aspirers, explorers, reformers and mainstreamers. The social demographics of
the movie would be people between A,B,C1 and C2 who are middle class and the
age group of 18 - 36 years old because it contains violence and strong language.
Uses and gratifications is entertainment and personal identity as audiences can
related to the text.
4. How are representations constructed across the three platforms?
How are characters in the film represented in:
-This poster is an example of an Hunger Games catching fire print
media promoting the movie featuring movie star Jennifer Lawrence. Analysing the
movie poster Jennifer Lawrence is portrayed standing upwards and holding a
modern bow and arrow which connotes that she's ready to kill and do whatever
means necessary to protect herself. Furthermore, the fire around her creates a
sense of recognition as the movie is called "catching fire" and also
this also may connote that she has an explosive temper when she's holding a bow
and arrow. Additionally, the dark background may connote that she has a dark
past that he want to keep under wraps or that she's cold blooded killer when
she turns into this character forced to protect herself, family and
friends. Also the low angle show makes
her look more powerful but also creates an enigma code as the audiences don't
know what she's about to kill.
-Researching for broadcast media for Hunger Games catching i came
across a number of broadcast Media promoting the film such as DVD blu ray,
movie premier, television and radio interview and Many more. The purpose of
these are to promote the film by giving information about the film and attract
with audiences as audiences can submit questions that they would like to be
asked during the interview which involves the audience making them more likely
to watch the film. The DVD/blu ray is promoted on the Hunger Games official
website which offers audiences options of where to buy it from such as
'Amazon.com' or 'Play.com', which creates synergy as the product is being
promoted back and forth by companies such 'Amazon.com'. This interview only
talks about the film nothing else so the audience don't get distracted to
anything else.
image
-The colours used in the official Hunger games website are mainly
black and red/orange gold which connotes danger, corruption and action. The low
key lighting used also suggest darkness and evil which would be one of the
characters personalities and creates an enigma code as the audience don't know
what the movie is going to be about. The website contains the trailer of the
movie and also a link where audiences can purchase the blu ray or DVD.
Now look at what values and ideologies are communicated with these
representations?
- The movie Hunger games catching fire have different values and
ideologies that are being presented within the movie. The massage that the
director of the movie Francis Lawrence was trying to portray to audiences is
about how society functions today and equality of how poor people are not taken
in to consideration the rich live a luxuries life style at the expenses of
people less well off. All the values and ideologies are all represented through
the movie for instance the dominate ideology is that females/women are supposed
to be house wives and look after children instead in the movie females/women
such as the main character are forced to take part in a game of survival where
only one person will live at the entertainment of the rich. This is presented
to the audience in this way to make them think about how they treat other
people who may be less well off and that we are all equal and treat people how
they would like to be treated. Audiences get a chance to represent their
opinions on social media websites such as Facebook and Twitter as they can post
what they think about the movie or the views and ideologies.
-Now think of how the film communicates with audiences across
three platforms:
-Director Francis Lawrence communicates with the audience through
the three platforms by difference in the representation/ideologies in the movie
and three platforms for example Hunger Games catching fire has their own
twitter page to interact with their primary audiences of teenagers and young
adults.
5. What institutional issues are raised in the case study?
Who are the key institutions involved i n promoting the film and
how are they involved?
- The key institutions that were involved in promoting Hunger
Games catching fire were Lions gate.
How do they use each platform to reach their target audience (now
fragmented)?
- Hunger Games catching
fire reaches its target audience through the three platforms print, E-media and
broadcast. Lions gate announced a sweepstakes competition where 12 fans would
have their name listed on the film credits which i think allowed them to
attract the primary audience of teenagers as this gives audiences to be part of
the film and look "cool" to their friends. On January 11 2013
Entertainment Weekly releases a 2013 preview magazine edition. This gave
audiences a first look of Lawrence as Katniss and Claflin as Finnick on the
cover as well as several stills showcasing scenes from the film. Moreover, this
gives the audience a chance to read and understand the narrative of the film,
the genre, the main characters etc. and i think that this was a great way to
attract audiences to watch the film. Additionally, on February, the Hitfix and
the official Facebook page released two viral posters of the victory tour which
was one of the key scenes in the movie which featured the main stars/characters
Jennifer Lawrence and josh Hutcherson. There were also videos from websites
such as YouTube showing premieres of the movie where characters talk about
their roles in the movie. This enables the intended audience to know more about
the movie and how they are portrayed within the movie. The movie trailer is
also online where audiences can view it and the main purpose of the trailer is
to show the best bits of the movie and amuse the audience to persuade them to
go and see the movie. lastly, the Hunger Games official website is modern and
interactive so audiences don't get bored as it lets audiences explore different
options listed on the website such as "videos" and
"features".
How do they use technological development to provide new audience
experience?
- The three platforms print, E-media and broadcast are all
adapting to the changes of modern technology as more and more people are
becoming reliant to technology on a daily bases. Hunger Games catching fire are
adopted to technological changes for instance as websites such as LoveFilm and
Netflix promote the movie and enables audiences to watch the movie any time they
want instead of watching for it to be broadcast on TV which is about a year
after the release of the movie. Also if audiences missed an interview on TV to
do with the movie then audiences can just stream the interview online or visit
YouTube or Hunger Games website where it would be posted.
Has internet piracy impacted on the construction and distribution
of the film/DVD?
- The piracy of the internet has had a massive impact on the
construction and distribution for a few years in the movie industry. More and
more people are now illegally filming movies at cinemas which are then posted
online for audiences to stream or put on bootleg DVD to sell to other people.
This is a major disadvantage as this cuts in to profits as people are able to
watch it at the comfort of their how so may not go to the cinema instead. As
Hunger Games catching fie is a massive blockbuster movie this is makes it more
likely that people will record it as large amounts of people will want to view
it. As shown here
http://news.softpedia.com/news/quot-The-Hunger-Games-Catching-Fire-quot-Becomes-Most-Pirated-Movie-of-the-Week-420851.shtml
at one stage this movie was the top private’s movie for a week.
Now think of how the institutions behind the film are working
across the three: Analyse how the platforms interact? Do some work better
together than others?
- Institutions work across the three platforms which attract the
primary target audience and all print, E-media and broadcast explore different
conventions to please different target audiences for the movie. Print media
sources such as magazine, reviews etc. and also broadcasting media is another
way to attract the audience to explore and stream on the internet for
information about the film which is very useful to them such as the making of
the film, characters etc. All these platforms attract the audience through the
platforms to promote the film and consume a wider audience.
