Case Study peer assessment

1. Name of student whose Blog you are assessing: Zaid
2. Name of film they have researched: Django Unchained
3. Have they covered all three platforms?
- Zaid has only covered one of the key platforms Broadcast and missed out Print media, E-media.
4. Examples from  print : The movie poster containing the main stars of the movie but zaid mistook this for broadcast.
5. Examples of broadcast: None
6. Examples from E-media: None
7. What links can you find between this case study and ill manors?
- I think that one of the key links between this case study and ill manors is that both movies address issues in society such as discrimination and inequality.
8. Is there anything that you can learn from this case study? What could you add to your own case study after looking at someone else's work?
- One thing that i can learn from Zaids work is that i can go into more detail and depth when analysing my film poster like he did for example he talked about font and camera position and main colours of the posters

Cross Media Case Study: Hunger Games - catching fire

1. Film Media in context

How does the industry promote the film to audiences using: Print media, Broadcast media and E-media?

- Hunger games catching fire had different ways of promoting the film for example through billboards, poster magazine reviews/articles, magazine adverts and many more. Audiences are able to read the narrative of the movie which forms them that it’s a new movie. Moreover, audiences can get reviews from critics from expects. Social media is another massive factor that Hunger Games used for instance Instagram where they post exclusive pictures and as Instagram is a widely used social media it would attract a lot of audiences.

Now look at each platform individually: What are the key issues and changes taking place in each platform?

- E-mail is hard to police (piracy) as more and more people are bombarded with lots of information through different things such as social media sites such as Facebook, Twitter and Instagram which is intended to increase audience participation by providing user generated content like hashtags to make topics to do with Hunger Games catching fire trend to make it more aware to people.

- Print media is facing major changes as it is not as instant like E media and also, another major challenge that E-media is free whereas print media is more expense.

- Broadcast media such as TV are becoming less dictated by scheduling such as Sky+. There is an increase in more and more specialist channels that provide interview or films to audiences (sky movies) and also face tough competition from the likes of YouTube and Netflix.

How is each platform responding and adapting to these issues and changes?

- The platforms Print, Broadcast and E-media have been affected which has caused them to adapt to these issues as it is modern technology that audiences would preferable use nowadays. Audience behaviour has changes during time as they would want things to be convenient and want to use social media as much as possible as they are exposing to it every day.

2. How are texts in the three platforms constructed?

How is the film promoted through: Print, Broadcasting and E-media?

- The movie is promoted by the posters on billboards and bus shelters, magazines reviews and articles, adverts and many other ways. This allows the audience to read the narrative of the movie which gives the latest news about the movie. The audience can understand the concept of the movie and the review and opinions people have made the movie weather there’s enough for them to watch the movie or not.

Now look at each platform individually: What type of media language does the platform use? Identify the codes and conventions of that platform?

- A print media provides the audience a review of the film which would provide information about the narrative, cast and certificate etc. and many reviews usually include an interview of the main stars of the movie. Moreover, reviews from critics enables for audiences to read reactions from expect to help aid audiences decide if they want to watch the movie or not. There are also other print media such as broadsheet newspapers, tabloids, specialists film, biography etc. all examples of print are intended to target different audiences such as a tabloid/magazine would be read by a much younger audience as it has lots of pictures and topics to please them whereas an older audience would prefer to read a broadsheet newspaper with less images more text.

- E-media such as Twitter and Facebook consist of interaction with range of video clips, competitions and articles and the purpose of these are to target people between the ages of 15 - 36 years old. Lastly, Broadcast media is another way to promote the film through TV and radio interviews and theses usually offer exclusive interviews alongside lips for the film to attract the audience’s attention. The audience can access to music radio, commercials, radio talks etc. about the film and director which allows the audience again to know about the narrative of the film, cast and certificate etc., therefore the audience would be interested to watch it.

Now think of how the film is being promoted across the three platforms: what are the similarities? What are the differences?

- Hunger Games catching fire is promoted in different ways by three platforms broadcast, E-media and print thus all these platforms attract a certain target audience to attracted to the movie. All three platforms reach out to a large audience as there are many media platform examples for the audience to look at and be informed about.

3. How do audiences access the text across the three platforms?

Who are the films target audience (s) and how do you know? How is the film promoted to its target audience (s) through: Print, Broadcast and E-media?

- The target audience for Hunger Games catching fire would be males as the film contains lots of violence and strong language however, the film will be also targeted towards females as they films contain attracting males creating the male gaze and also that the main actor is a female. The age group that would be targeted is 16 - 40 years old as it  contains violence and content of a 16 certificate but the producers of Hunger Games know that audiences as young as 11 will watch the movie weather in cinema or DVD blu ray.

- The movie is promoted to the attended audience through the three platforms E-media, broadcast and print.  The print media promoted the movie to audiences by putting up posters of the  movie on billboard and bus stops  shelters which audiences can see on a daily bases. E-media promoted the movie such as Facebook and Twitter updating audiences on the latest news about the movie. Lasting, Broadcast media suchhttp://www.reuters.com/article/2014/04/15/us-mtvmovieawards-idUSBREA3D03S20140415 from MTV about how Hunger Games catching fire sweeps MTV movie awards and also MTV attract audience is teenagers and young adults which is the same as Hunger Games catching fire.

Now look at each platform individually:

- The E-media platform reaches the audiences of people between 15 - 36 years of age as they are in touch with the internet on a daily bases such as Twitter and this is beneficial as they have a Twitter page for them to follow. Print media reaches an older audience as posters are normally on billboards near busy roads and to attract people who drive past it. lastly, broadcast media such as interview with MTV would attract people between the ages of 15-36 which the primary audience that Hunger games catching fire is trying to target.

- These platforms allow audiences to participate and interact with the film for example lions gate announced that it would give 12 super fans the opportunity to have their names on the movie credits. Moreover, audiences can twitter about the movie using hash tags "#" or post on Facebook about the movie. Lastly, broadcast such as interviews with characters as audiences can submit questions to be asked to the characters.

Now think of how the producers are communicating with audiences across the three platforms:

-The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply Hunger Games catching firing case study.

- The psycho graphics group that this film would appeal to are aspirers, explorers, reformers and mainstreamers. The social demographics of the movie would be people between A,B,C1 and C2 who are middle class and the age group of 18 - 36 years old because it contains violence and strong language. Uses and gratifications is entertainment and personal identity as audiences can related to the text.

4. How are representations constructed across the three platforms?

How are characters in the film represented in:

-This poster is an example of an Hunger Games catching fire print media promoting the movie featuring movie star Jennifer Lawrence. Analysing the movie poster Jennifer Lawrence is portrayed standing upwards and holding a modern bow and arrow which connotes that she's ready to kill and do whatever means necessary to protect herself. Furthermore, the fire around her creates a sense of recognition as the movie is called "catching fire" and also this also may connote that she has an explosive temper when she's holding a bow and arrow. Additionally, the dark background may connote that she has a dark past that he want to keep under wraps or that she's cold blooded killer when she turns into this character forced to protect herself, family and friends.  Also the low angle show makes her look more powerful but also creates an enigma code as the audiences don't know what she's about to kill.

-Researching for broadcast media for Hunger Games catching i came across a number of broadcast Media promoting the film such as DVD blu ray, movie premier, television and radio interview and Many more. The purpose of these are to promote the film by giving information about the film and attract with audiences as audiences can submit questions that they would like to be asked during the interview which involves the audience making them more likely to watch the film. The DVD/blu ray is promoted on the Hunger Games official website which offers audiences options of where to buy it from such as 'Amazon.com' or 'Play.com', which creates synergy as the product is being promoted back and forth by companies such 'Amazon.com'. This interview only talks about the film nothing else so the audience don't get distracted to anything else.

image

-The colours used in the official Hunger games website are mainly black and red/orange gold which connotes danger, corruption and action. The low key lighting used also suggest darkness and evil which would be one of the characters personalities and creates an enigma code as the audience don't know what the movie is going to be about. The website contains the trailer of the movie and also a link where audiences can purchase the blu ray or DVD.

Now look at what values and ideologies are communicated with these representations?

- The movie Hunger games catching fire have different values and ideologies that are being presented within the movie. The massage that the director of the movie Francis Lawrence was trying to portray to audiences is about how society functions today and equality of how poor people are not taken in to consideration the rich live a luxuries life style at the expenses of people less well off. All the values and ideologies are all represented through the movie for instance the dominate ideology is that females/women are supposed to be house wives and look after children instead in the movie females/women such as the main character are forced to take part in a game of survival where only one person will live at the entertainment of the rich. This is presented to the audience in this way to make them think about how they treat other people who may be less well off and that we are all equal and treat people how they would like to be treated. Audiences get a chance to represent their opinions on social media websites such as Facebook and Twitter as they can post what they think about the movie or the views and ideologies.

-Now think of how the film communicates with audiences across three platforms:

-Director Francis Lawrence communicates with the audience through the three platforms by difference in the representation/ideologies in the movie and three platforms for example Hunger Games catching fire has their own twitter page to interact with their primary audiences of teenagers and young adults.

5. What institutional issues are raised in the case study?

Who are the key institutions involved i n promoting the film and how are they involved?

- The key institutions that were involved in promoting Hunger Games catching fire were Lions gate.

How do they use each platform to reach their target audience (now fragmented)?

-  Hunger Games catching fire reaches its target audience through the three platforms print, E-media and broadcast. Lions gate announced a sweepstakes competition where 12 fans would have their name listed on the film credits which i think allowed them to attract the primary audience of teenagers as this gives audiences to be part of the film and look "cool" to their friends. On January 11 2013 Entertainment Weekly releases a 2013 preview magazine edition. This gave audiences a first look of Lawrence as Katniss and Claflin as Finnick on the cover as well as several stills showcasing scenes from the film. Moreover, this gives the audience a chance to read and understand the narrative of the film, the genre, the main characters etc. and i think that this was a great way to attract audiences to watch the film. Additionally, on February, the Hitfix and the official Facebook page released two viral posters of the victory tour which was one of the key scenes in the movie which featured the main stars/characters Jennifer Lawrence and josh Hutcherson. There were also videos from websites such as YouTube showing premieres of the movie where characters talk about their roles in the movie. This enables the intended audience to know more about the movie and how they are portrayed within the movie. The movie trailer is also online where audiences can view it and the main purpose of the trailer is to show the best bits of the movie and amuse the audience to persuade them to go and see the movie. lastly, the Hunger Games official website is modern and interactive so audiences don't get bored as it lets audiences explore different options listed on the website such as "videos" and "features".

How do they use technological development to provide new audience experience?

- The three platforms print, E-media and broadcast are all adapting to the changes of modern technology as more and more people are becoming reliant to technology on a daily bases. Hunger Games catching fire are adopted to technological changes for instance as websites such as LoveFilm and Netflix promote the movie and enables audiences to watch the movie any time they want instead of watching for it to be broadcast on TV which is about a year after the release of the movie. Also if audiences missed an interview on TV to do with the movie then audiences can just stream the interview online or visit YouTube or Hunger Games website where it would be posted.

Has internet piracy impacted on the construction and distribution of the film/DVD?

- The piracy of the internet has had a massive impact on the construction and distribution for a few years in the movie industry. More and more people are now illegally filming movies at cinemas which are then posted online for audiences to stream or put on bootleg DVD to sell to other people. This is a major disadvantage as this cuts in to profits as people are able to watch it at the comfort of their how so may not go to the cinema instead. As Hunger Games catching fie is a massive blockbuster movie this is makes it more likely that people will record it as large amounts of people will want to view it. As shown here http://news.softpedia.com/news/quot-The-Hunger-Games-Catching-Fire-quot-Becomes-Most-Pirated-Movie-of-the-Week-420851.shtml at one stage this movie was the top private’s movie for a week.

Now think of how the institutions behind the film are working across the three: Analyse how the platforms interact? Do some work better together than others?

- Institutions work across the three platforms which attract the primary target audience and all print, E-media and broadcast explore different conventions to please different target audiences for the movie. Print media sources such as magazine, reviews etc. and also broadcasting media is another way to attract the audience to explore and stream on the internet for information about the film which is very useful to them such as the making of the film, characters etc. All these platforms attract the audience through the platforms to promote the film and consume a wider audience.

ill Manors: E-media

Ill Manors Facebook page

Q: How many likes has the Ill manors film page had?

A: The ill manors film page has had 30,139 likes to date

Q: What is the top of the page promoting?

A: The top of the Facebook page promotes the ill manors blu ray and DVD. Also they promote that audiences can download the film and get it on demand.

Q: Choose five of the posts on the page's wall, screen grab them and explain how they appeal to the Ill Manor's target audience.

A: 

Q: Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

A:

Q:Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

A: 

Q: Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

A:

Q: Find the Twitter graffiti campaign link on the Facebook wall and screen grab it.

A:

Q: How did the institution use the Facebook page to promote the film's release in May/June 2012?

A:

Ill Manors Twitter feed

Q: How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

A: 

Q: Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

A: 

Q:How has the Ill Manors Twitter feed used pictures to help promote the film?

A:

Q: Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

A:

Q: How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

A: 


Ill Manors on Instagram

Q: How has Ill Manors used the Instagram platform to promote Ill Manors?

A: 

Q: Choose three particular images/posts and explain why they are effective in promoting the film.

A: 

Q:What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

A:

Q: Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

YouTube - planbuk channel

Q: How was the planbuk YouTube channel used to promote the Ill Manors film?

A:

Q: Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

A:

Q: What links to other social networking sites can you find on the planbuk channel homepage?

A: There are Twitter and Facebook links are the main sites that can be found ton the youtube page. Also people can also find there instagram link on it aswell as the links below.

A Field In England

A Field in England was a low budget film directed by award winning art-house director Ben Wheatley which was released on 5th July 2013. The film tried to be unique and original by releasing the film on the same day on all platforms. The film had a budget of £184 million allocated to it media such as advertising, all film posters, advertising production, publicity, premiers and related costs which is not very much compared to the Average Hollywood movie which cost approx $100 million  to make and a further $50 million distribute. A Field in England made a comfortable £21,399 over the opening weekend and played too sold out crowds in lot of UK inner city venue. The film drew over 288,000 combined viewers and when those who recorded the film on Saturday and Sunday were also added to the total, it was at 357,000 up on the Film4’s slot average of 346,000. 

Q: How was A Field In England’s release different to typical film releases?

A: The film A Field In England was very different to other film as usually a new film is first introduced across cinemas then followed by a DVD and Blu ray release. This is then usually followed by the film being available on TV and on demand. However, this film took a different and released the film on all platforms for example cinema,  DVD and Blu ray, premier on TV and on  demand.

Q: What are the advantages to releasing the film across all platforms on the same day?

A: The advantages of these are that it targets a wider range of audiences for example as there are only few art-house cinemas around the country it might be difficult for people to get their so instead they have other options for them to view it such as on TV, on demand and on DVD/Blu ray.  

Q: What are the disadvantages to this approach?

A: However, there are disadvantages to this approach because releasing the film on all plate forms may reduce other sales in departments such as the DVD and Blu ray as someone might decided to watch it on TV instead of buying it or watching it in cinema. 

Q: What target audience would A Field In England be aimed at? Demographics and Psycho graphics.

A: The target audience that this film will be aimed at is middle class white people who are over 30 and interested in history facts and movies. 

Q: Do you think all films in future will be released across all platforms simultaneously in future?

A: in future I believe that films will be released similarly but not the same. What i mean by this is that they wont release it simultaneously but they will be released close to each other for example instead of releasing the DVD 6 months later they would release it like a month or two months after. 

ILL Manors: Tag London Campaign

Q: Summarise the Ill Manors Tag London campaign in 100 of your own words

A: The ill Manors Tag London was a campaign by the ill manors product team who used twitter to the best of their ability and allowed audiences to participate in the campaign. The campaign was for audiences to tweet about what their believes and opinion are of the current state of the UK and some would be written by a graffiti artist in graffiti font and projected on British land marks such as the house of parliament. Moreover, for audience to participated they need to use twitter and the hash tag #ILL MANORS which created further promotion for the ill manors brand.

Q: How does the Ill Manors Tag London campaign help to promote the film?

A: The ill manors Tag London campaign helps promote film as the Tag London campaign hash tag "#ILLMANORS" is the same hash tag used for the film and the music video. Also the ill manors tag London further promotes the film as the tweets that got sent in promotes the same values as the music and the ill manors film. 

Q: What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

A: There are several links between the Tag London campaign and other text that i have studied for example some of the issues that tag London campaign taps into is also some of the issues that is highlighted in the TEDx lecture.

Q:Why might user-generated campaigns like this be more successful than traditional media campaigns?

A: A user generated campaign like tag London might be more successful than  traditional media campaigns because a user generated campaign enables audience to join in and participated which makes them feel like that there views and believes are being heard and listened to.Plus as they are being projected on to British land marks makes it more effective as lots of people are going to see their views on the current UK affairs. 

Q: Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

A: 

ILL Manors: Official website

Q: How does the ill manors official website promote the film?

A: The ill manors website promotes the film in different ways for example there's a poster behind characters which was the film poster which cross promotes the film. Another way that the official website promotes the film is that the same font used on the website is the one used in the in the film poster. furthermore, the website gives opportunities to customers to be able to buy  the film on blue ray and dvd on the buy now link. lastly, the website promotes the film as all the characters in the film are displayed centre page.

Q: What examples can you find of the ill manors brand on the website homepage?

A: The examples that i can find of the ill manors brand on the ill manors official website is that there is link where audiences can click on "Ben Drew" and find out more about Ben Drew find out his intentions and motive for creating the film. Also the way the tower blocks are used in the the back ground is used through out ill manors production such as the film and film poster. The costumes of the characters of is also the ill manors brand as we can identify them easily and that they were exact or similar costumes in the film.

Q: What links does the website offer?

A: The links that the official website offer is shown in the following:

• Trailer- This is where audiences can view the official trailer
•  Synopsis - This is where audiences can read the narrative and the story line of the ill manors film 
• Ben Drew- audiences can click on this link to view the motives why Ben Drew made the film.
• Stills- This link takes audiences to photos that were taken during the filming of ill manors
• Video- This links gives people video on interviews, songs and behind the scene footage
• Buy now- This is a link enabling customers to be able to buy the blue ray and dvd on Amazon and on play
• Links- takes to social media websites such as twitter and Facebook
• Reactions- is reviews and comments about the film 
• Album- tell audiences where they can purchase the album

Q: What examples of synergy can you find between the website homepage and the print/broadcast platform?

A: Examples of synergy i could find on the home page was the font style used in on the website is the same one used in the film and the film posters.  Also all the institutions along the bottom of the page is seen in other platforms such as in the trailer, film and posters. Another example of synergy is colour of the home page is grey and gloomy which exactly the same colour used in the film poster.

Q: List the links to social media on the website homepage and why are these important?

A: There were different links available to audiences but the two most noticeable links were Facebook and Twitter. The Facebook link will take you to the ill manors page where you can view there posts and pictures etc. The Twitter link takes to ill manors Twitter page where audiences can view ill manors hash tags and topics.

Leaner Response: Media Audiences

WWW: Your representation answer contains excellent references to theory which clearly shows revision.  You are making progress and are clearly capable of C+ if we keep improving.

EBI: Written English is a problem - spelling, grammar and organisation
- Your points do not go into enough depth/detail and this holds you back from the higher levels.

LR: Your audience Q is week: rewrite it on your log to a level 4

Media Audiences 

Q: why does the film appeal to such a wide audience?
A:  Firstly, this short film appeals to a wide range of audiences is that everyone can relate to it as there is no age limit as every one has a family and the little girl in the short film plays a pivotal role. secondly, This shorts also appeals to a wide range of audiences because it uses original and innovative techniques as they use people as seat belts which other road safety don't use. blue cats Uses and gratification theory applies to this as people can identify with different characters in the short film.

Moreover, as this is a short film, Brevity, this allows there positioning on video sharing and social networking sites because if it was any longer on Facebook or YouTube people wouldn't bother or skip the advert. additionally, as there is no dialogue between characters this would appeal globally and lot of people all over the world can relate.

lastly, the counter point to shock tactics  is different to other road safety adverts as almost all have things having fast and showing the consequences of the car crash such as blood all over the victims face or dead bodies whereas this road safety advert takes a different and positive approach as they show the positive out come of wearing a seat belt.
 

Filming Progress Report 15/02/14 - 21/02/14

Individual progress report 

Through out the holidays I have been planning the filming and where the settings of the film is going to be. I have arranged for the actors we need and made sure that we film the best possible shots.

WWW: I have been focused and determined to keep on top of the filming and keep my group going.
EBI: I have to not rush the filming and through the obstacles staying motivated.

Group Progress Group

As a group I believe that we are finally working together as a team making filming process easier and working as hard as we can in trying to complete filming and get the highest grade possible.

WWW: Working well as a group
EBI:  not to get carried away, stay focused and to let each other take control

Ill Manors: Film Review

ill manors is a British based action and crime drama film written, produced and directed by a musician called Ben Drew but formally know as Plan B. this film was a low budget film as it was produced  for £100,00. lives of eight characters who have there different situations and obstacles they face daily but some how they are all linked and intertwined. The film is similar with former British crime drama such as adulthood and kidulthood and Plan B's music talent is displaced in the film as song of his songs he used to promote the film. How plan B used his music within the film is very clever as his lyrics tell a story and has a greater effect. The music helps to help narrate the story and also helps build tension and suspense.

Plan B , Ben Drew, was a first time film producer and hasn't had pervious experience of making movies. Plan B's motivations for making the film was that when he was growing up he had a lot of obstacles as a young teenager for example he was kicked out of school and sent to Tunmarsh pupils referral where he met lots of people who were in worst situation then him where society abandon them. I believe that for a debut film producer Plan B has done an amazing job as issues in the movie leaves the audience thinking about the state of the nation and question if the government doing enough to help teenagers and young adults.

ill manors is largely a cast of unknown actors for most parts of the movie. The most well know actors was Riz ahmed who has featured in some other movies. Due to the low budget that Plan B received he had to recruit some actors from the streets not only was it cheaper but also this  was beneficial as they have been raised by the streets so its would be natural to act like Plan B wanted whereas if he had had a rich white boy actor it may not had the same effect.

The film is set in a deprived part of east London, forest gate to be specific where Ed and his friend Aaron are drug 

Ill Manors: TEDx Lecture

In this TEDx lecture Plan B, Ben Drew, tells us his points of view on society for example he tells us the motives on why young adults/teenagers have an issue with modern day society. Ben Drew in the TEDx lecture talks about his background, how he grew up in an deprived council estate and how he got kicked out of school from a young age. During the TEDx lecture Ben Drew give the audience a clip of his movie to further promote his movie.

Q: What are Plan B's beliefs and politics? What are his values/ideologies? Explain

A: Plan B's beliefs and political views are motivated by young teenagers/adults and him self growing up in council estates. Plan had tough experiences when growing up for instance Plan B got excluded from school and got sent to a pupils referral centre called Tunmarsh at the year of ten where he met kids in similar positions as he is. Plan B discovered that youths didn't have respect for rules or authority because they didn't feel as if society treated them equally thus felt isolated and abandon. Plan B also believes that all young adults need is support and guidance from society. Plan B's views on politics is that politicians don't spend money how they should spend it instead spending it on things that are irrelevant. Plan B's political view is shown in his ill manors music video when he shows David Cameron the MP is a dog sh*t.

Q: Who is the target audience for the TEDx lecture? Demographics? Psychographics? How to you know? How does this compare to the audience for his music/film?

A: The target audience for Plan B's TEDx lecture would be Plan B's fans who are Plan B followers and are interest in his views. Another target audience would be Guardians Newspapers readers who are usually between the ages of 24-45 years old. The Psychographics group intended for this would be reformers and mainstreamers because both groups seek  enlightenment and security. Plan B's TEDx lecture relates to both as he talks about how teenagers can over come obstacles and be successful. The demographics targeted would be between A and B class who are in middle management, teaching, creative and media people and well educated therefore they would understand what plan be is talking about. TEDx lecture compares to Plan B's music and film in different instance for example the target audience is different as the music video is targeted are younger audiences, demographic group D and E class,18-24 years of old. Further more, the music video and film psychographics  group would be strugglers as they seek for attention and escape.

Q: What does Plan B say about the media? Explain how this can be linked to Cohens theory of moral panic?

A: Plan B portrays the media in a negative light as he believes that the media treat youths unequally. He says that people are massively influenced by the media as people that read or watch news/papers they are exposed to what the media believes of teenagers then people that are exposed  start to believe what they read creating a negative view of teenagers and young adults. This is linked to Cohen's theory of moral panic, when a event occurs because of its nature therefore the media decides it is worthy of dramatic coverage and making society aware of the event. The event that occurred is communicated in communities making more and more people aware of the event, in this case the media showed coverage of the riots showing mostly young adults looting and committing acts of crime which connotes people that are exposed to it that young adults are dangerous and that they don't abide my rules and regulation. The moral panic is then caused when the government decide to make law changes which would effect young teenagers making them feel isolated and unwanted causing them to make more trouble.

Ill Manors: Film Research

Q: All the institutions involved in the production of ill manors and summary of what the their contribution to the film was ?

A: The institution involved with the product of ill manors was Revolver Entrainment.

Q: How much ill manors cost to produce (its budget) ?

A: ill manors was produce with a budget of £100,000 which is nothing in the movie industry and compared to Hollywood block buster who would spend that kind of money in one day of filming. The film overall raised £453,570 in UK box offices.

Q: How was ill manors funded ?

A: Plan B's ill manors film was funded by three studios. The three funded that ill manors was BBC films, film London microwave and Aimimage. This companies are well know for producing low budget British films.

Q: What is the target audience for ill manors ?

A: As the ill manors film has a 18+ certificate this would mean that it would contain sexual scenes, violence and swearing thus this would be sustainable for people between the ages of 18 - 35 years of old. The target audience for ill manors would be teenegers as some of the problems that the characters in the film go through teenegers can relate for example the film is filmed is an deprived part of London next to the Olympic stadium so it would target teenagers at disadvantage. Furthermore, The target audience for would be parents frown on teenagers from a rough back or part as this would highlight to them how they become bad teenagers.

Q: Who is the main distributor of ill manors ?

A: Revolver Entertainment is the main distributor of ill manors. Revolver Entertainments is located is two countries both in the uk and Los Angeles, which was funded in 1997 and releasing independent films and also releasing duccometary. In order to film and fund ill manors in April 2011 Plan B sold the distribution rights to Revolver Entertainment.

Q: How was ill manors promoted ?

A: ill manors was promoted is a number of ways. One way that ill manors was promoted was on the Guardian's website when ill manors released there first trailer on the 3rd may 2012. Another way that ill manors was promoted when ill manors first film poster was unveiled by Empire Magazine website on the 8th may 2012. Beside the ways that ill manors was promoted above, ill manors was also promoted by Digital Sky promoted ill manors Plan B's film along side with different films. To promote his film Plan B appeared on chat shows and also on radio stations such as BBC 3 radio live. Lastly, the premier of ill manors was on the 30th may 2012 released in 19 cinemas in the uk and Republic of Ireland.

Q: Similarities and differences compared with a block bluster movie ?

A: The block buster Hollywood film that am going to compare with ill manors is Avatar. Avatar was released in 2009 and produced and edited by James Cameron. There are a numbers of similarities and differences between both films as shown:

One of the similarities between Avatar and ill manors is that they both didn't use very well know actors for example Avatar lead star was Sam Worthington ad ill manors recruited actors such as Ed shiern. 

The differences between this two movies is clearly visible as ill manors to produce cost £100,000 whereas Avatar is most expensive movie to be ever made with speculation that it cost $280 million to produce. Another difference is the genre of the films as ill manors is crime and drama where on the other hand Avatar is fantasy as the plot is sending people to a different planet. Moreover, avatar had a world wide box office gross about $2.8 billion  which is the highest gross movie of all time. ill manors £453,570 in UK box offices which is near to nothing compared to avatar.  Lastly, James Cameron is an experienced and is considered to be one of the best movie producers whereas as, Ben Drew is new to movie producing.

Q: How does the ill manors trailer hook audiences into the narrative and pose questions that the film will answer ? identify 3 way/techniques

A: ill manors hooks and engage audiences by showing acts of violence committed by the characters in the film which an enigma code for the audience as they would be thinking what would be the motive to committee the crime. The fast paced editing would engage teenagers are they would be attracted and enjoy the a fast paced film.

The film poses questions that the film would answer is by showing violence and acts of crime committed by characters then the film later goes on to answer the motives for the characters to committee the crimes. An Example of this in the film was when  the black boy wanted to buy drugs but was laughed and to gain respect he had to beat up his white friends to make the older characters rate him.

Q: How does the trialer for ill manors balance plot and spectacle ?

A: The trailer for ill manors balances plot and spectacle as it helps the audience understand the narrative and the trailer would create an enigma code as it shows some of the movie.

Q: Think bout the certificate of ill manors ( 18+). Research film certification and outline what it deemed acceptable for this certificate. What is the difference between a 15 certification and 18 certification?

A: There are major differences in an 15 certificate and a 18+ certificate film. An 18+ certificate film contains strong violence and strong language. Also that in a 18+ certificate film can contain sexual scenes/activities/content. Real sex, Strong blood and gruesome scenes would be within the boundaries of an 18 certificate. On the other hand, a 15 certificate involves strong language and violence but this is limited, also drugs can be used but it must not be promoted or encourage during or after the film. Sexual scenes in a 15 certificate is complicated and the rules are that you can show any sexual context but sexual violence must be discreet and have strong contextual justification. In conclusion, ill manors would be an 18+ certificate as it contains strong violence, sex scenes/drugs and drugs therefore this would be only allowed by a 18+ certificate. 

ill manors: Film Trailer

Q: What are the typical codes and conventions of film trailers - what information is usually provided?

• Actors/cast 
• Title of the film
• directors name 
• quotations/reviews from magazines 
• production companies 
• location
• Music/narrative

Q: How are trailers distributed? 

• TV
• E media
• cinema

Q: How does Ill Manors use trailer conventions?

A: ill manors uses many trailer codes and conventions as shown in the following: firstly, at the start at the film there is the title of the film  "ill Manors" to further establish to the audience what the film is called so they can more likely remember. secondly, another code and convention that is used in the quotation from magazine such as men's  magazine giving it reviews. This shows to the audience the movie is highly rated by film critics. furthermore, ill manors trailer also shows production companies involved before, during and after production. in addition the trailer also uses music from the movie and put it with the scenes in the trailer. lastly, at the end of the trailer the cast/actors names are shown at the end. 

Q: Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – 

A: There are a number of different target audiences for Plan B's ill manors trailer for example one of the target audiences would be Plan B's music fans as there are elements of Plan B's songs in the trailer. Another target audience would be for young teenagers living in urban areas such as London. This would appeal to them as the can relate there everyday life to what is shown in the trailer for example gun crime, knife crime, prostitution and drugs. The unique selling point for ill manors is that they created a movie which was under £100,000 which was nothing inn the movie industry. The scenes are edited together as at the start of the trailer it is a low pace and the writing but as the music gets faster so does the cut scenes and the action.   

Q: How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

A: The  genre of the film is crime and drama. This is represented through the setting as it is located in a deprived area of London where people do anything that is necessary to survive in an urban juggle. additionally, this is also represented through the character as how they dress for example there cloths are mainly plan and dull colour so they don't stand out from the crowd. Also crime and drama  is represented by the editing is fast showing the fast paced life living in an area full of crime. 

Magazine Double page spread

Doctor Who souvenir magazine

A souvenir memento, keepsake, or token of remembrance and is an object a person acquires for the memories the owner associates with it. 

III Manors: Offical music video

Q: Research the ill manors track and soundtrack album -  Record companies ? Sales? Music reviewers response?

A: ill manors is a sound track album produced by a British artist Plan B, Ben Drew, which was released on 25th March 2012 produced by a record label called Atlantic records. Atlantic records is a large american recording label best known for its many recordings of rock and roll , rhymes and blues and jazz. This album was to further emphasise the issues in society especially teenagers in difficult situations like the riots. The album debuted at number one on the UK album charts and within a week they had already sold 37,455 copies marking Plan B's third top 10 hits following " Stay Too Long" and "She Said" both in 2010. There were mixed reviews to Plan B's ill manors album for example Writing in The Independent, Tim Walker called it "an all-time great protest song." However, Samuel Breen, also writing for The Independent, describes the song as "a cliché riddled attack on politics" and suggests that Plan B is justifying the action taken by the rioters, something Plan B denies.

Q: Media Forms: What techniques do the video use to establish the setting and engage the audience?

A: The techniques used in the the official music video to establish the setting and engage the audience is by using Mise-En-Scene.

Q: Media Representation: how is gender/ethnicity/age represented in the video?

A: This music video is a dominate representation of teenagers as teenagers are portrayed in the media as criminals and violent which further reinforces the typical stereotype of teenagers. In the music video there are scenes of teenagers at the riots and footage of teenagers vandalising objects such as small business. In addition, ethnicity is represented in the video as a mixture of black, Asian and white boys/men showing that all ethnicities commit crime and violence challenging our dominate representation of mainly black boys/teenagers committing crime. The music shows males in a negative light and oreover, there is only one shot of a female in the video holding an abject in her hand which could portray that not only boys are against the issues that are in society but both males and females. however, as there are few females this could reinforce the stereotype that females are more mature and smarter so less likely to be in trouble. The age group in the video varies as there are people who are in there last twenties and as young as 9 years of old.

Q: Media Institutions: In what ways is video typical of music videos and what value does it promote?

A: Plan B's music video is typical of a music video especially the genre rap in many ways such as the lyric behind the music usually have a story that they want to portray to there audiences. Another way that this music video typical of a music video is that it is fast paced and exciting which is showed through the quick cut scenes when the paced of the music increases. The values that the music video promotes can be misunderstood for example some people may think that Plan B's is trying to justify the reasons why teenagers commit acts of violence. whereas Plan B's is trying to promote and high the issues in society especially the job that politicians are doing.

Q: Media Audiences: who does this text/ artist appeal to and why?

A: There are a number of groups that the official ill manors music video would appeal to for example this would appeal to at disadvantaged teenagers living in an urban area who feel that they are excluded from society and that society has let them down. Another audience that this music would also appeal to Plan B's music fans as they follower Plan B's music and they like him. Additionally, this would appeal to the group explorers as they enjoy and like taking part in high risk activities. The socio economic group they would be in would be D-E as people within those boundaries are primarily unskilled workers and most have little or no education. Overall in my opinion I think that this music video appeals to a wide range of audiences of all ages and especially this would be aimed at parents to highlight the issues in society and create a greater awareness of the issues.

Ill Manors: The making of

Q: What does this tell us about Plan B's intentions in making the film?

A: The intentions of Plan B was to raise issues that he felt that were getting ignored by society. He wanted to show and highlight why young people decide to be gangsters or drug dealers for example at the begin of the trailer it says "We are products of our environment.This tells us that plan B's intention was to show people that people don't just shoot or stab someone because there there just plain evil but that they are  product of there environment.

Q: What do we learn about the production process for Ill Manors?

A: what we learned about the production process for ill manors is that they faced a lot of obstacles. one of the major obstacles they faced was to get founding for their movie but no company wanted to take the risk. another problem was as that they were confronted by a gang leader to get off there Turf which delayed filming. A positive we learn about the filming process is that most of the actors were new or unknown so Plan B held auditions in deprived areas.

Q: What can you tell about the possible target audience from this short documentary?

A: There are many possible target audience identified in the short documentary as shown in the following. firstly, one of the possible target audience is for those parents who warned their kids from bad kids, Ben drew wants to show them that they didn't chose to be bad but the environment there in they need to do that to survive. As ill manors was filmed in an urban area a potential target audience could be young adults living in urban areas as they can relate. another possible target is Plan B's because  his music tires to highlight issues in society so Plan B's fans would like the movie.

Q: Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.

A: In a way ill manors does successful achieve what plan B wanted as he wanted to show the raw parts of society that people look down on like drugs, prostitution and gang life. He used actors who had lived in that sort of environment to be as realistic as possible.

Magazine covers

Screenplay script 'JUMPED'

SCREENPLAY – MEDIA PRODUCTION

“JUMPED”

WRITTEN BY

ALIEU JALLOW

INT. BLOCK OF FLATS – DAY 1

A typical urban block of flats. Empty. Silent.

INT. ENTRANCE TO BLOCK OF FLATS – DAY 1

ANDRE is wearing casual outfit. Pair of trainers, tracksuit and a hoody. Walking cautiously towards the entrance of the flat.

Checks his phone for the time and steers at the entrance for a brief moment. Worried he would be late he rushes.

INT. STAIRS LEADING TO HALLWAY – DAY 1

Walking up the stairs ANDRE starts to feel uneasy and worried that something is not right. His hands start to feel sweaty and sweat rolls down his face.

Staying alert and Inspecting what around him, ANDRE accidentally bumps into a boy younger in his early teens.

The boy was roughly and casually dressed. Rough, dirty, trousers sagging. Boy gets up and runs.

INT. HALLWAY – DAY 1

Continuing to walk to walk down the hallway to his destination. ANDRE thinks he hears footsteps behind him and he quickly turns around to see but no one was there. As soon as he turns around he feels a thump at the back of his head and gets “JUMPED”.

2 masked people are kicking and punching ANDRE. Wearing hoods that cover their identity. One character manages to take ANDRES bag, which contains the drugs, from his tight grip.

The masked villains flee the scene of the crime and leave ANDRE helpless and gasping for air. Andre finds the strength to lean on to the wall and call the police. Before calling the police he sees a picture of his wife on his phone and starts to cry.

Police operator

Emergency operator, which service please?

Suddenly one of the masked men returns and kicks ANDRE in his face before he gets to answer.

*********************BLACK OUT***************************

INT. HALLWAY/BALCONY – CONVERSATION

ANDRE is approaching a man who seems to be on the phone and leaning over the balcony.

The character is street smart, well-dressed, no facial expressions and his name, we’ll soon learn, is RASHUAN.

ANDRE

Yoo

RASHUAN

What you got for me?

ANDRE

Nothing fam just came to chat to you quick. I want out I cant deal with this no more.

RASHUAN

*Laughing* why you moving shook?

All right you have to do one more big favour for me thoe then you can cut .

ANDRE

Say nothing last one yh

ANDRE nervously walking away. RASHUAN get on the phone and commands some one to beat up ANDRE and get the drugs of him so ANDRE could be in his debt for a long time.

MEST 1 Exam leaner response

Www:

-          You’ve picked out some relevant aspects of the clips shown

Ebi:

-          You’re missing three key things – in depth analysis, media language and media theory

-          Last two answers suggestion a lack of revision and/or application in class

-          You could also take better notes

Score

17 = Grade E

1. What three things will you do differently in the February mock exams as a result of my feedback?

One thing I would do different in the February mock exam is to revise media content and make sure that I apply it during the mock exam. Another thing I would do differently is that I would make sure that I don’t go into the exam on an empty stomach, because during the 1^st mock I was distracted and didn’t force fully. The most important thing I would do before the exam is that I would improve my note taking skills, and make sure I take quality notes.

2. What grade are you aiming to achieve for the February exam?

I am looking to achieve between the grades of D-C as I believe it is a realist target as I got an E in my 1^st mock. The mock wasn’t a reflection of my ability as I didn’t revise as much as I should of.

3. What grade are you realistically aiming for in may?

I would want to get an A in May but realistically I believe that I could a B in the mock. I say this because if I get a C in my February mock I can get a grade higher and get a B