Media key words

Media key words.

Credit Block - is a performing arts term used in referring to the order and other aspects of how credits are presented for plays, films, television, or other creative works. Information given in billing usually consists of the companies, actors, directors, producers, and other crew members.

Iconography - This refers to the conventional meaning attached to an image, for example we would expect to see certain items on the screen or poster which would relate back to its genre. This could mean for an action film you would expect to see guns, swords, body armour, etc.

Tagline - A Tagline is a small amount of text in which it adds more of a dramatic effect on the viewer. The concept is to create a memorable phrase that the viewer would remember.

Fame Fatale – Irresistibly, attractive persuasive woman who leads men into difficult, dangerous or disastrous situations.

BBFC - British Board of Film Classification is a non-government organisation which assesses films, DVD and games. They are funded by the film industry and are responsible for the national classifications and censorship of films within the United Kingdom.

Binary Oppositions - The contrast between two mutual concepts like Day/Night, Good/Evil, and Male/Female etc. Binary Oppositions are the things which create conflict and drive the narrative.

Audience - The people who are intended to watch, read or listen to the media..

Enigma code - A question that the audience keep asking but is not immediately answered to draw in the audience. For example if there’s a crime committed and the killers face is not shown it makes the audience want to know who it is and start to make theories of their own to who he/she may be.

USP - Unique selling point or proposition. The attribute of a text or product that is highlighted as being new or unique in the market, something that sets it apart from its competitors.

Protagonist - The character who drives the narrative forward, thought the choices they make and actions they take.

Monochrome - A way of describing paintings, drawings, designs or photographs that use one colour or shades of one colour. An example is a comic book.

C-Costume- The costume for a horror movie was be in contrast to a comedy film.

L-Lighting- lighting in a horror movie would be dark and gloomy whereas in a comedy it would be light and bright to reflect the mode of the film.

A-Actors Expressions – the actor’s expressions are also key as in a comedy film there would be lots of laughing and banter back and forth. However, in a horror movie there would be less of that’s and more of shook, and scared expressions.

M-Make Up- make up for  a horror movie would be like dark mascara on their faces.

P-Props- the type of props that would be used in a horror movie would be ghosts, fake blood etc. In a comedy film the kind off props that I would expect to see would be fart Bags, pranks etc.

S-Setting- The setting in a film is vital as if a comedy fill you wouldn’t want it in a gloomy like a grave yard.

Genre - Is a way to categories different types of media according to its form, style and contents. This categorisation is useful for audiences, so that they know what to expect from the media.

Myth- when the connotation is so well established in society we don’t consider other meaning.

Semiotics- The study of the signs, it asks how the meaning is created rather than what meaning is.

Polyatomic- means that all media can interpreted in different ways. Stuart hall introduced the idea of three 

different reading.

The signifier- the thing that does the communication

The signified- that which is communicated.

Connotation- An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.

Denotation - The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.