Monday 3 February 2014

III Manors: Offical music video

Q: Research the ill manors track and soundtrack album -  Record companies ? Sales? Music reviewers response?

A: ill manors is a sound track album produced by a British artist Plan B, Ben Drew, which was released on 25th March 2012 produced by a record label called Atlantic records. Atlantic records is a large american recording label best known for its many recordings of rock and roll , rhymes and blues and jazz. This album was to further emphasise the issues in society especially teenagers in difficult situations like the riots. The album debuted at number one on the UK album charts and within a week they had already sold 37,455 copies marking Plan B's third top 10 hits following " Stay Too Long" and "She Said" both in 2010. There were mixed reviews to Plan B's ill manors album for example Writing in The Independent, Tim Walker called it "an all-time great protest song." However, Samuel Breen, also writing for The Independent, describes the song as "a cliché riddled attack on politics" and suggests that Plan B is justifying the action taken by the rioters, something Plan B denies.


Q: Media Forms: What techniques do the video use to establish the setting and engage the audience?

A: The techniques used in the the official music video to establish the setting and engage the audience is by using Mise-En-Scene.

Q: Media Representation: how is gender/ethnicity/age represented in the video?

A: This music video is a dominate representation of teenagers as teenagers are portrayed in the media as criminals and violent which further reinforces the typical stereotype of teenagers. In the music video there are scenes of teenagers at the riots and footage of teenagers vandalising objects such as small business. In addition, ethnicity is represented in the video as a mixture of black, Asian and white boys/men showing that all ethnicities commit crime and violence challenging our dominate representation of mainly black boys/teenagers committing crime. The music shows males in a negative light and oreover, there is only one shot of a female in the video holding an abject in her hand which could portray that not only boys are against the issues that are in society but both males and females. however, as there are few females this could reinforce the stereotype that females are more mature and smarter so less likely to be in trouble. The age group in the video varies as there are people who are in there last twenties and as young as 9 years of old.

Q: Media Institutions: In what ways is video typical of music videos and what value does it promote?

A: Plan B's music video is typical of a music video especially the genre rap in many ways such as the lyric behind the music usually have a story that they want to portray to there audiences. Another way that this music video typical of a music video is that it is fast paced and exciting which is showed through the quick cut scenes when the paced of the music increases. The values that the music video promotes can be misunderstood for example some people may think that Plan B's is trying to justify the reasons why teenagers commit acts of violence. whereas Plan B's is trying to promote and high the issues in society especially the job that politicians are doing.

Q: Media Audiences: who does this text/ artist appeal to and why?

A: There are a number of groups that the official ill manors music video would appeal to for example this would appeal to at disadvantaged teenagers living in an urban area who feel that they are excluded from society and that society has let them down. Another audience that this music would also appeal to Plan B's music fans as they follower Plan B's music and they like him. Additionally, this would appeal to the group explorers as they enjoy and like taking part in high risk activities. The socio economic group they would be in would be D-E as people within those boundaries are primarily unskilled workers and most have little or no education. Overall in my opinion I think that this music video appeals to a wide range of audiences of all ages and especially this would be aimed at parents to highlight the issues in society and create a greater awareness of the issues.


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