A Field In England

A Field in England was a low budget film directed by award winning art-house director Ben Wheatley which was released on 5th July 2013. The film tried to be unique and original by releasing the film on the same day on all platforms. The film had a budget of £184 million allocated to it media such as advertising, all film posters, advertising production, publicity, premiers and related costs which is not very much compared to the Average Hollywood movie which cost approx $100 million  to make and a further $50 million distribute. A Field in England made a comfortable £21,399 over the opening weekend and played too sold out crowds in lot of UK inner city venue. The film drew over 288,000 combined viewers and when those who recorded the film on Saturday and Sunday were also added to the total, it was at 357,000 up on the Film4’s slot average of 346,000. 

Q: How was A Field In England’s release different to typical film releases?

A: The film A Field In England was very different to other film as usually a new film is first introduced across cinemas then followed by a DVD and Blu ray release. This is then usually followed by the film being available on TV and on demand. However, this film took a different and released the film on all platforms for example cinema,  DVD and Blu ray, premier on TV and on  demand.

Q: What are the advantages to releasing the film across all platforms on the same day?

A: The advantages of these are that it targets a wider range of audiences for example as there are only few art-house cinemas around the country it might be difficult for people to get their so instead they have other options for them to view it such as on TV, on demand and on DVD/Blu ray.  

Q: What are the disadvantages to this approach?

A: However, there are disadvantages to this approach because releasing the film on all plate forms may reduce other sales in departments such as the DVD and Blu ray as someone might decided to watch it on TV instead of buying it or watching it in cinema. 

Q: What target audience would A Field In England be aimed at? Demographics and Psycho graphics.

A: The target audience that this film will be aimed at is middle class white people who are over 30 and interested in history facts and movies. 

Q: Do you think all films in future will be released across all platforms simultaneously in future?

A: in future I believe that films will be released similarly but not the same. What i mean by this is that they wont release it simultaneously but they will be released close to each other for example instead of releasing the DVD 6 months later they would release it like a month or two months after.