ILL Manors: Tag London Campaign

Q: Summarise the Ill Manors Tag London campaign in 100 of your own words

A: The ill Manors Tag London was a campaign by the ill manors product team who used twitter to the best of their ability and allowed audiences to participate in the campaign. The campaign was for audiences to tweet about what their believes and opinion are of the current state of the UK and some would be written by a graffiti artist in graffiti font and projected on British land marks such as the house of parliament. Moreover, for audience to participated they need to use twitter and the hash tag #ILL MANORS which created further promotion for the ill manors brand.

Q: How does the Ill Manors Tag London campaign help to promote the film?

A: The ill manors Tag London campaign helps promote film as the Tag London campaign hash tag "#ILLMANORS" is the same hash tag used for the film and the music video. Also the ill manors tag London further promotes the film as the tweets that got sent in promotes the same values as the music and the ill manors film. 

Q: What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

A: There are several links between the Tag London campaign and other text that i have studied for example some of the issues that tag London campaign taps into is also some of the issues that is highlighted in the TEDx lecture.

Q:Why might user-generated campaigns like this be more successful than traditional media campaigns?

A: A user generated campaign like tag London might be more successful than  traditional media campaigns because a user generated campaign enables audience to join in and participated which makes them feel like that there views and believes are being heard and listened to.Plus as they are being projected on to British land marks makes it more effective as lots of people are going to see their views on the current UK affairs. 

Q: Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

A: