50 Cent Reebok Poster Analysis

- The poster that i will be analysing is a Reebok poster which came out in 2005 featuring 50 Cent a well know hip hop rap superstar.The most notable thing about the poster is the colour which consist of black and white. Black is shown on the left side of the poster with 50 cent and this could suggest that 50 cent has a dark and dangerous history but still made something out of his situation by becoming a rap star. The black also connotes power and authority which suggest that 50 cent is looked up to and admired by many. Reebok wants to be associated with that images as it wants people think that if they pick reebok they could make something out there life and have some authority no matter there past. This put is further proven because 50 Cent got shot 9 times but still managed to come over that adversity and be successful.On the right side of the poster the colour is grey/white and we can see finger prints. This also connotes that 50 Cent has a criminal record which Reebok intentionally did to appeal to young people who listen 50 Cent or rap as they would view it as cool so they would want to be associated with the Reebok brand.

- 50 Cent quote on the left says "Where I am from, there is no plan B. so, take advantage of today because tomorrow is not promised" and "I am what I am". This quote further reinforces that he grow up in a bad/dark place but he's telling people to take advantage because no one knows what the outcome is tomorrow.

- The image and stance of 50 Cent in the poster is very interesting as Reebok have chosen it to effect the audience. The image of 50 Cent is a close up on his face, this enables the audience to see his facial expressions. 50 Cent facial expression is a straight serious face suggesting that becoming successful is not all fun and games but takes hard work and sacrifice. 50 Cents stance is a defence stance making the audience infer that he has something to hide and keep as a secret.

- Low key lighting has been used in this advert as it gives it a darken atmosphere as its almost like crime experience advert.

- Dominant reading- The obvious reading for this print advert is that this product is aimed at teenagers that listen to 50 cent and like 50 cent.

- Negotiated reading-  certain mass amount off people may think that it aimed at criminals who have been in a 50 cent sort situation e.g. been in gangs or in gangs.

- Oppositional reading- This could be that Reebok is a brand that is only aimed at criminals and the people who harm the society.