The main colour of the adidas print advert is grey/black and white symbolising that theres no easy way to succeed and sometimes you have to do what you don't like to succeed for example training hard. Adidas used black as it shows power and authority which is shown in he's still of play and when Derrick Rose is on the court he's the leader for his team.The dull back ground helps the red lettering stand out and be more noticeable . The words "belief, hope,focus,push,drive" also symbolise what he believes in order to become successful. The red colour lettering connotes passion as Derrick Rose shows passion when he's on the court playing like its he's last game. The size of the letters are massively important as there is no adidas logo as they want to be associated with what Derrick Rose believes.
The imagines on the left contains Derrick Rose in a close up press up stand. The close on his faces shows the sweat, determination and pain he's battling through to be successful. The sweat dripping down him connotes that being successful is not all glitz and glamor but also involves hard work. Also the close up has an effect as the audience feel as if Derrick Rose is directly looking at them and the audience can see determination and dedication in he's eyes.At the bottom left of the print advert Adidas want people to get behind there organisation and Derrick Rose by social media by having "#thereturn" in black and red.
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