1) The Nike brand is one of the biggest, world wide and most successful brands in the world. Nike has been around for many years and their products contain the best quality sports inhancing products such as light weight trainers and aerodynamic clothing just to name a few.Nike fits into several of Dyers lines of appeal: Elite people or experts - elite people is different areas of sports want to succeed hence nike would appeal to them as it meets there demands. Nike could also fit into successful careers - as nike athletes are successful who enjoy what the do. Lastly, happy families as Nike want you to join there family as they enable you to write your name on their products to make it feel more personalised and that your associated with nike athletes and the brand.
2) The Nike brand is about innovation and quality.
3) The Nike brand in one word would be successful
1) Ferrari is one of the best car manufactures in the world and their know for their speed and beautiful appealing designs of cars. Ferrari falls into Dyers line of appeal in several ways as shown in the following: first, into dreams and fantasy because people dream of always driving a car like a ferrari for example to show their superiority. secondly, rich and luxuries lifestyles fits ferrari as only limited people can afford to buy a ferrari hence people who live rich and luxuries lifestyles. It also links to successful careers as successful people usually have money and like to spend on things like cars such as ferraris. moreover, childhood because as a kid everyone in visions themselves driving an expensive and luxuries car.
2) The Ferrari brand is about speed and enjoyment
3) Ferrari in one word would be Expensive
1) The main thing that sky sports is know for is providing high quality sports to a wide range of people. sky sports provide 5 channels (sky sports 1,2,3,4 and sky sports news) and provide pre and after analysis from expects, sports high lights, weekend and mid week games and 24 hours coverage on all there channels. sky sports falls into Dyers line of appeal of happy families as the whole family can gather around the and watch live sports as sky sports carter for families by broadcasting sports such as football and boxing. elite people and expects as only elite people are shown on sky sports but also expects analysis the key points of any sport. further, sky sports fits in Dyers line of appeal of child hood because as a kid most people aspire to become elite sports men and women and want to see there highlights on sky sports.
2) sky sports brand brings high quality sports to people
3) sky sports In one/two words would be unmatched-service
1) British airways is a british company that flies people to destinations all over the globe from south africa to china.British airways wants to come across as a friendly company as there motto is "Fly to serve". British airways fits into Dyers line of appeal in many different ways. British airways would come under happy families as it delivers families all over the world to have unforgettable experiences which also links to child hood under Dyers line of appeal.glamours places fits into british airways as they take people to beautiful destinations like Hawaii and Australia.
2) British airways brand is about serving everyone
3) British airways in one word is accessable
1) Versace is a clothing brand that provides high quality items to satisfy there customers. Versace brand only targets the people who live rich and luxuries lifestyles because they want their products to be exclusive meaning people who are rich and like to get what no one has will purchase their products. Versace come under Dyers line of appeal of beautiful men and women as Versace advertise there products by good looking people modelling in them hence attracting people that want to look good.
2) The Versace brand is about quality
3) Versace in one word stylish
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