Institution research

E4

E4 is a British digital television channel lunched in 2001 as a pay-tv campion to channel 4. The "E" stands for entertainment and the market segment that they aim for are between the ages of 15-35 years old. E4 have british based shows such as hollyoaks and made in chelsea but also have US based shows like the cleveland show and the big bang theory. Some U.S. imported shows, ugly betty and desperate housewieves, are shown on E4 a week before it is broadcasted on channel 4. To date so far E4 most successful show was on 11 october 2010 when an episode of inbetweeners pulled over 3.7 million viewers.




BBC3

BBC3 is a television channel from the BBC broadcasted via digital cable, terrestrial, IPTV and satellite platforms. BBC3 targeted audience include those in the age range of between 16-34 years old similar to E4 but the purpose of BBC3 is to provide innovative content to young audiences focusing on talent and modern technology. in 2002, BBC changed there channel name from BBC choice to BBC3 so they can be more closely linked to the well established BBC1 and BBC2. Unlike other channels which are on 24 hours a day BBC only operate between the hours 19:00 to around 5:00 each night, in order to share terrestrial television bandwidth with CBBC. however during the london 2012 Olympics BBC£ increased there operating hours to 24 hours to provide extra coverage of the Olympic games.