Saturday 7 December 2013

Audience theory - tasks

Hypodermic needle theory
How can you link this news article to the hypodermic needle theory?
- The daily mail suggests that "playing video games for just 20 minutes encourages aggressive behaviour" which backs up the Hypodermic needle theory as The daily mail are concluding that " a repeated exposure to violent video games may have a cumulative effect of aggression". An example of a modern day hypodermic needle theory is when a video game was release late this year called "GTA" and it could a lot of bad publicity because people believed that it would cause people to go out and attempt what characters in the video game are doing.This further links back to the hypodermic needle theory as the media is injecting information into audiences brains which they then believe without questioning.

Two-step flow model

How can you link Jamal Edwards to the two-step flow model?
- I can link the article back to jamal edwards as he is an opinion leader as he is the owner of SBTV he influences people who follow or watch he's chanel for example in  the article it states that jamal Edward' " typically music videos featuring rap and pop music stars" hence the audience are influenced by his choice of music to produce to the mass audience. Jamal Edward also influences people to believe in them self as they can achieve anything they want like he did just from a camera that he's parents bought him for christmas.

Uses and Gratifications theory
Diversion: The Real Housewives OF ATLANTA

The real housewives of atlanta is a TV show following lives and activities of 7 rich wives in atlanta. The show involves lots of drama and fights that happens between the wives. The purpose for the show is to entertain audience and to see how housewives of atlanta live. This enables audiences to escape what ever problems or worriers they have in their normal life's and enjoy the show for an hour.

Personal relationships: Home and Away

Home and Away is a popular austrian based TV drama series where it follows different charters throughout their normal day activities . As my mum watches Home and Away i can notice how she gets attach and cares for certain characters as their stories are being told throughout the TV series so she starts to relate and build a personal connection.



Personal relationships: Educating Yorkshire

Educating Yorkshire is a channel 4 TV show which has surveillance in a school for 6 months to a year capturing the ups,downs and the drama within a school. This is a reality TV show which follows life's teachers and students. i personally can relate to this as i have spent most of my life in a school environment.


Surveillance: SPORTCENTER

SportCenter is a program that deliveries the latest sport news to sport lovers no matter what sport from Football,soccer,golf to even boxing. sport lover can access SPORTCENTER on TV,online and on radio when driving.




Dependency theory

- I primarily use the media for entertainment watching movies, youtube clips, twitter and instagram. however i do also use the media heavily for information such as news or just information to help me do homework. 
- I believe that we are very dependent on the media than we have ever been for example people would find it near impossible to not use the media for 24 hours as media starts to adapt and be more modern. furthermore theres lots of things in the world that we need to keep in tough with and need to know so we use the media to help use do that 
-our decency on the media has definitely changed over the last 10 years as we are more and more dependent on the media as in the modern era people want to be aware on the latest news going on in the world. Without the media people would find it had to communicate and receive information on whats going on in the world

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